The Automotive Industry, How Disruption Has Changed It, And What’s Next

The Automotive Industry, How Disruption Has Changed It, And What’s Next

by Marketing November 08, 2021

Across the globe, we’ve all experienced the COVID-19 pandemic. It’s impact on us and society as a whole is fairly evident, but HOW has the pandemic affected the automotive industry? And WHAT are people doing about it? And also, with the rise in eco-consciousness, how is the automotive industry leveraging this opportunity?

2021’s “Winter Meetup” (hosted by us, the Women Automotive Network) is taking place virtually on the 23rd November 2021, and it promises to address Disruption in a big way.

The event will feature talks from senior automotive professionals from a wide range of automotive leaders, including: Roland Berger, Mercedes-Benz Canada, Stellantis, Volvo, Porsche, Vodafone, Flex, Bose, TE Connectivity, Boston Consultancy Group, and more.

This year’s “Winter Meetup” is the 5th event in the series, and is expected to welcome 500+ automotive professionals from across the globe to one place. Hasmeet Kaur (the Principal at Roland Berger) will be talking about “disruption in the automotive industry and where we stand today.”

Her talk will discuss how the top automotive markets globally have evolved over the last years along 26 indicators, grouped into five dimensions (Customer interest, Regulation, Technology, Infrastructure and Industry activity) and its impact on the automotive value chain.

Here’s what Hasmeet has to say about the event, her and Roland Berger’s involvement in it, and her thoughts on disruption in the industry:

“We, at Roland Berger, have been at the forefront of shaping thought leadership in the automotive industry for years now. Additionally, ensuring Diversity & Inclusion in all aspects of our business is one of the key pillars of our value system. The Women Automotive Winter Meetup is the perfect combination of both these very critical elements of Roland Berger’s DNA and I’m really proud to be invited and to hold the keynote at the event.”

“As Disruption is one of the most overused terms in the Automotive industry, I am eager to bring forth a more quantified and customer perception-based picture at this event. In terms of the geographies leading automotive disruption, China has been leading the chart consistently followed by the Nordic countries in Europe, the Netherlands and Singapore.”

“Also, while COVID was assumed to be a hiccup in this movement, it did not change these trends (e.g. on electric vehicles or autonomous driving), to the contrary, the pandemic has even accelerated a few of them. I am looking forward to sharing these insights with you and in turn also capturing your take on how you see this development from your perspective.”

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