Sabine Scheunert has been heading up a new digital unit at Mercedes-Benz since July 2016. This function brings with it responsibility for the whole range of associated IT-based marketing, sales and after-sales activities – and for the entire scope of digital customer experiences for the Mercedes-Benz brand. The unit operates on a global scale and cooperates with a wide range of incubators and start-ups.

Sabine Scheunert studied Business Mathematics in Bielefeld, Germany, and European Business Management at the German Business School (FDHW). In 1998, she launched her career in the automobile industry at BMW, where she occupied a number of positions in Germany, France and Eastern Europe.

In 2010 Sabine Scheunert joined PSA Peugeot Citroën in Paris. As the first ever female CEO within the PSA Peugeot Citroën Group, she managed business activities for the Group’s Citroën brand in Shanghai from the beginning of 2015 until her move to Mercedes-Benz.