Helen Emsley General Motors Speaker Interview

Helen Emsley General Motors Speaker Interview

by Marketing June 03, 2019
Helen Emsley General Motors

Helen Emsley General Motors Speaker Interview – Stuttgart

Why are you speaking at the Women Automotive Summit?

Events like this are very important for the industry as a whole but also for women within our industry. They help to bring awareness of that careers that are available in Automotive and help us to get women into the industry out of school.

Why do you think such an event is important to the industry?

They allow us to network, problem solve and be supporters of one another, and to discuss how we are going to get young women into the industry. These events also help women to have successful careers in Automotive, so that we retain them and they don’t leave the industry.

What will you be speaking about/contributing to the event?

I believe I can bring perspective on being a female in a previously male dominated Automotive Design field. In my career, I’ve had to navigate being the only woman at the table and can bring color to what the studio environment is now and what I envision for the future.

What is the most challenging issue currently affecting the automotive industry?

In recent years, I’ve noticed a change in the driving environment as a whole. Where kids were once racing to get their driver’s license, they seem to be less interested in driving and more interested in technology, living in big cities and ride-sharing. In design we are dealing with this change and realize that we will be at the forefront of some of the solutions to this challenge.

What do you think the future holds?

From a design perspective, the future is in our hands – from ride-sharing, to autonomous vehicles, to electric vehicles. There is so much technology out there, great talent and access to endless information. It is up to us to use it and create great vehicles for our customer.

Helen Emsley, Executive Director of Design, Global Buick and GMC, General Motors, USA