Ahu Serter

Ahu Serter

President, Fark Holding

Ahu Serter is an avid enthusiast of innovation, transportation and mobility solutions, business disruption and women-led entrepreneurship.

She is the President of Fark Holding, a conglomerate comprised of automotive, whitegoods and tourism ventures. Committed to being a part of a bigger solution and recognizing the need that there is more to transportation industry, than just manufacturing cars and car parts, she founded F+ Ventures, a venture fund, investing in start-ups for disruptive innovation in the field of smart transportation, especially in companies that combine automotive, electronics and software competences for more sustainable mobility alternatives, followed by the opening of FARK LABS, a place where mobility ideas can grow, in line with the group’s vision: Future.Mobility.Together

Despite its short history, Fark Labs is already incubating several Mobility related concepts such as CSUM (Creative solutions for Urban Mobility) and Comodif (Connected car solutions)

Benefiting from her early career experiences as an investment manager in New York, she founded or invested in companies that later on became success stories such as the famous art hotel brand, Casa dell’Arte, Hotels of Arts and Leisure, Mata Automotive, producer of luxury car interiors for Tesla, Aston Martin, Hecha Cookware for modern gourmets.

As a female entrepreneur and investor in a challenging region and mother of 3 daughters, she felt that female potential is greatly overlooked and believes investment in women will provide one of the highest returning alternatives of the next decade. Named after her youngest daughter Arya, she founded ARYA Women Investment Platform where she brings successful women investors and father of girls to invest in ambitious female entrepreneurs. Since inception, the beginning of 2015, ARYA invested more than $1 Mn in women-led businesses. Listed as one of the top angel investors in Turkey and an active member of Galata Business Angels, a prominent angel network focusing on Internet technologies.

She is also an investor of Rising Tide Europe 1 fund, an international fund with 93 leading women angels from all around the world, and a member of Dell Entrepreneur Network and Endeavor.

With more than 35 investments, she is considered one of the top angel investors of Turkey and has been ranked in Turkey’s Fortune top 50 women as well as awarded the 2016 Enterprising Woman of the Year Award in the US over $100M category.

Ahu holds a B.A. in management from Bilkent University in Ankara and received her M.B.A. in Investment Management from Pace University in New York. She speaks Turkish, German, English and Spanish. She splits her time between her offices in Istanbul and in Boca Raton.