The changing car buying habits of women in automotive
Chase Auto CMO Melinda Welsh shares insight on the industry evolution: Women are buying more cars than men.
The automotive industry is going through great change at the minute and there is a growing focus on women in the industry. But this need stems not just from the technical and innovation side, but also more simply down to the fact that the women have the greater purchasing power these days.
Can the automotive market seize the buying opportunity? Are the changing car buying habits of women really changing in automotive?
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